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A Web Presence and Internet Marketing can create a lot of questions, especially for those not accustomed to the techie-convention lingo. We provide this section because we know a lot of Small
Business owners might have unanswered questions and not know where to turn.
What is "Web 2.0"?
Briefly, Web 2.0 is online technology and website design that
cultivates creativity, information sharing and collaboration
among users. Examples you may have heard of include
Social Networking sites (think Twitter, LinkedIn, Facebook), wikis, blogs, online forums and
folksonomies. You don’t need an upgraded system or
software, it merely refers to the way the World Wide Web is
used in connecting people and businesses.
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What is a Business Blog?
A Blog (short for web log) is a collection of articles written by
you or your company to reach your customer on another
level. Typically used for giving the customer information to
connect with you, this is not a place for direct marketing.
Here, your customer learns about and builds trust in your
product leading them to your website to do business with
you.
ODX Fusion is more than happy to set up your blog and get
you going! See our blog here.
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What is Social Media?
Social media refers to Internet-based tools for sharing and
discussing information. LinkedIn, Facebook and LinkedIn
are great examples of popular Social Media today. With the
ability to upload video, pictures and more, it provides a great
opportunity to boost your brand. YouTube, Craigslist and
Flickr are also examples of Social Media.
ODX Fusion is happy to set up your Social Network
outlets and teach you how to use them!
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What is Search Engine Optimization (SEO)?
Search Engine Optimization involves having your website
and brand easily searchable by Search Engines. Ideally,
you want Search Engines like Google and Yahoo! to find your website when a user inputs certain keywords. These
engines use many different factors to bring users the
most relevant results and the most qualified traffic to your
website.
ODX Fusion optimizes your website so your customers can
find and buy from you!
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What is Local Search Optimization?
More and more consumers use the Internet to find local
businesses. Will local users find you? Optimization involves
including relevant information to your geographical region
and making sure you're listed in local publications. We also
help you garner local "partnerships" that sell complimentary
products for a synergistic effect. ODX Fusion locally optimizes your site so your customers can find
and buy from you!
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What is Organic Link Building?
Link Building refers to getting other websites to link to yours
thereby making your website rank higher in search engine
results. Many web consultants will pay for bulk links to get
links fast. This is underhanded as search engines are keen
to this behavior and may exclude your site from their search
results - not something you want to deal with. Organic
Link Building is getting sites to link to your site because
your great product or service compliments theirs. It's a bit
more legwork, but the results speak for themselves tenfold.
Remember, not all links are equal! A link from a reputable
website does not carry as much weight as a link from a
gambling or adult site. Avoid those at all costs!
ODX Fusion creates Organic Link Building strategies for your
brand.
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Why should I interact more with my customer?
Interacting with your customer on higher levels through
Social Networking, Blogs, Web Video, etc... builds trust in
your product, makes them feel like a part of your brand and
establishes you as an authority on what you sell. Wouldn't
you prefer to buy from an authority with whom you feel
connected?
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I have a website. That's all I need, right?
Merely having a website is like using business cards as your
sole marketing strategy. Your business card is only given to
people with whom you come in contact. Do you want your
website found by only those you tell about it?
A dynamic web presence brings customers to you -
customers that are ready to buy.
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I really like ODX Fusion's content and blog. Can you write my
content and my blog?
With your input, ODX Fusion is happy to create dynamic,
relevant and value-added content for your site.
Your blog on the other hand should be largely written by you
or someone in your organization. No one knows your
industry, product and customer the way you do. We would
be providing a disservice to you and your customer by
writing it for you.
What we can do is give your blog the look and feel you want
and show you how to create a blog entry that captures your
reader and provides information for them and credibility for
you.
We are willing to guest post on your blog or have you guest post on our blog if your theme fits with our overall strategy. Contact us for more information.
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